About Jen
Hey! I'mJen
Business owner, strategist, systems nerd, mama and recovering perfectionist.
I’ve spent more than a decade building businesses, helping other business owners grow theirs and learning a whole lot about what it actually takes to run one along the way.
And somewhere in there, I realized that one of my favorite things to do is help other business owners figure things out.
How I got here
I started as a DIY web girl who loved figuring things out.
What began with building websites eventually grew into Raney Day Design, a digital marketing agency that has given me a front row seat to what it really looks like to build and run a business.
I’ve worked with clients, built a team, managed payroll, created processes, navigated growth, made expensive mistakes, tried tools I definitely didn’t need, changed direction and learned how important good systems are when a business starts to grow.
Over the years, I found myself spending more and more time helping other business owners work through those same kinds of decisions.
Not just marketing. The business itself.
Where are you going? What’s working? What isn’t? What are you making harder than it needs to be? What needs a system? What needs handed off? What actually matters right now?
That’s what eventually led me into coaching.
I’m still in it.
I’m not coaching from the sidelines.
I’m still running businesses, leading a team, serving clients, making decisions, looking at numbers, fixing processes and figuring things out as I go.
That matters to me because I know how different business looks from the inside.
There’s what sounds great in a book or on a podcast, and then there’s what actually works when you have clients waiting, a team that needs you and a life happening outside of work.
I bring both into the way I coach.
Faith is part of the conversation too.
My faith isn’t something I separate from the way I run my businesses or live my life.
It shapes how I think about purpose, leadership, stewardship, success, family and the work I believe we’re called to do.
You don’t have to share my faith to work with me, but you’ll always know where mine comes from.
Why Optimized Living?
Because I’ve never believed business exists in a vacuum.
I care about building great businesses, but I also care about being present with my family, growing in my faith, taking care of myself, continuing to learn and actually enjoying the life I’m working so hard to build.
Optimized Living is my place to talk about all of it.
Not perfect living. Not having everything figured out.
Just continuing to grow, make better decisions and be intentional about what we’re building along the way.
Fun Facts
- Coffee is basically a personality trait.
- I am almost always reading something. Usually several somethings.
- Wife and mom of two, which will forever be more important to me than anything on this website.
- Married to a guy some football fans love to hate.
- Jesus girl. Always.
- I genuinely enjoy trying new tech, systems and tools, even when I later discover I absolutely did not need them.
- Coffee is basically a personality trait.
- I am almost always reading something. Usually several somethings.
- Wife and mom of two, which will forever be more important to me than anything on this website.
- Married to a guy some football fans love to hate.
- Jesus girl. Always.
- I genuinely enjoy trying new tech, systems and tools, even when I later discover I absolutely did not need them.
JOIN THE COMMUNITY
Want to keep in touch?
Every Sunday I send The Sunday CEO with a little business, faith, personal growth and whatever I’ve been learning or working through that week.