Defeating the Imposter in Your Head
Do you ever feel like youβre just not good enough?
I know. Thatβs a really deep thought, but I want you to pinpoint all of the outstanding accomplishments in your life and ask yourself: are you unworthy of praise and accolades? Do you feel like youβre faking it in your business?
If you answered βyes,β letβs talk. You might be battling something called βimposter syndrome.β Itβs a real thing and itβs a mindset Iβve personally experienced. Iβll share my story in a second, but first, letβs dig into what makes imposter syndrome tick.
This psychological pattern fills your mind with inadequacy and self-doubt, despite actual evidence of your competence or accomplishments. You might have a persistent fear of being exposed as a fraud or you might feel you donβt deserve your achievements.
Imposter Syndrome Warning Signs
- Self-Doubt
- Perfectionism
- Overachievement
- Fear of Failure
- Discounting Praise
- Attributing Success to External Factors (Luck, Timing, etc.)
If youβve ever faced these feelings, know youβre not alone. A recent KPMG study suggests 75% of executive women report having personally experienced imposter syndrome at certain points in their career. Iβm one of them. But Iβm here to adjust your crown and help you realize: you, Queen, are worthy of ALL THE THINGS: in your business, at home, and in all aspects of your life. You just need to find your confidence.
Giving it the Old College Try
In case you needed a refresher course, I am the founder and CEO of Raney Day Design, a creative digital marketing company that I started back in 2011.Β Iβm a business mentor and coach for Agency Mavericks. Iβm also a wife and mama of two sweet kiddos. I have the experience and a proven track record. So why did I initially question my success story?

One thing you may not know about me is that I never finished college. I was accepted into the University of Southern Indiana (Go Screaming Eagles)! I planned to study business, specifically marketing, but life got in the way. Both of my parents battled health issues and I left school to help with their recoveries. I later enrolled at other schools and gave higher education a second (and third) try, but some of my credits didnβt transfer and I struggled to get back on track.
Despite my bumpy collegiate ride, I found my place working for a not-for-profit organization, where I gained the experience needed to eventually launch my own company.

In the beginning stages of Raney Day Design, when Iβd be giving presentations or meeting with networking groups, a tiny voice would sometimes pop into my head, questioning βwho do you think you are, standing up there? What do YOU know?β It filled my brain with self-doubt.
Turns out, it was a case of imposter syndrome! I had to trample those nasty lies and focus on God and His promise. The Bible says we were made on purpose. We were born for a reason. This particular verse keeps me going:
βWe all know that in all things God works for the good of those who love him, who have been called according to his purpose.β
Romans 8:28
This was the path God laid out for me. Sure, it may have been untraditional, but thatβs okay! I believe in my business and what it has become. I was made for this.
Taking the Hits
When you think about it, when do we grow the most? Oftentimes, itβs immediately after hitting a pain point. Right when you feel like youβre going to break and that adrenaline kicks in. Youβre stretched so thin you have to dig in and figure out how to fail and then rise up and conquer your goals. Thereβs a great quote from the 2006 movie βRocky Balboaβ that is incredibly motivating:
βIt ainβt about how hard you hit. Itβs about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. Thatβs how winning is done.β
Rocky Balboa
We often talk in business about growing pains. Maybe youβre tapped out at work, but you donβt have the team to lighten the load. Maybe you have a great staff, but you donβt have a solid process in place. You have to fight through the pain in order to grow and come out on top.Β

Hereβs a confidence booster I used during a womenβs networking event. I had participants stand up tall and pose like a superhero! Try it now. Rise up and strike your favorite superhero pose. Thereβs actual science behind it! A Harvard study suggests that speakers who held an open power pose before their event received high marks compared to those who held a closed posture.
Defeat the Doubt
If youβre experiencing Imposter Syndrome, there are several strategies you can try to help overcome it.
- Recognize and Challenge Negative Thoughts
I want you to replace self-doubt with positive affirmations and remind yourself of your accomplishments and capabilities. You got this! - Embrace Failure
Thatβs right. Look at it as an opportunity for growth and learning. Remember: everyone makes mistakes. Everyone falls sometimes. Errors donβt define your worth.Β - Separate Feelings from Fact
Write down all of your achievements, no matter the size. Thatβs all the proof you need. - Seek Support
Find your people. Talk to trusted friends, family or mentors. They can provide reassurance, perspective and support. - Set Realistic Goals
Avoid perfectionism and set achievable goals. Donβt forget to celebrate small wins along the way! - Give Yourself Some Grace
Treat yourself with kindness and understanding. Be as compassionate to yourself as you would be to a friend facing similar challenges. Sometimes, I even write encouraging messages on sticky notes for motivation. The one below says βprogress over perfection.β

If imposter syndrome persists and significantly affects your well-being or daily life, it may be beneficial to seek professional help. A mental health professional, such as a therapist or counselor, can provide guidance and support tailored to your specific needs. They can help you explore the underlying causes of imposter syndrome and develop strategies to overcome it.
Donβt let imposter syndrome become an excuse in your business. Contact me today to schedule an appointment and get your confidence back!
Letβs be Friends!
Connect with me @jen.sakowski