Let’s be perfectly imperfect


hey there!

I'm Jen

I’m a DIY’er web girl-turned marketing agency BOSS, a lover of automations, a creator of process solutions, and a business strategist.

I’m also a mom to two little humans (plus a cat) and wife to a guy most football fans love to hate. This is my space (not to be confused with myspace) to share about running a business, trying not to mess up our kids, leaning on Jesus (and coffee) and helping business owners avoid burnout by optimizing their business digitally.


How I can Help

There are three things I love to talk about basically 24/7… Jesus, Business and how I’m on a mission to be an optimized human being.  I believe we are made for a purpose and I want to help those who are wanting to grow. Whether it’s faith, business or life in general I’m here to share the ups and downs of it all.

Right Now I'm Offering

Business Strategy

“Business Strategy '' seems too vague, really what I do is work with a business owner for a set time frame to help them implement processes that allow their business to work without them.

This includes a lot of peeking behind the curtain on operations,
financial, marketing and digging into their goals.

Inner Circle

Motherhood is hard (insert also: beautiful, messy and exhausting).  We tend to lose ourselves in the day-in, day-out struggle to meet the needs of those around us. I don't want you to just survive the day anymore. Let's work to find out what YOU desire for your life. Let's define what you want and how to work for it.

If you are already thinking “Jen, I don’t have the time or energy right now,” this message is for you: Excuses end here. Let’s embrace the mess together and find a solution.

Latest from the Blog

How to Survive Traveling with Babies and Young Children

Taking to the skies or hitting the road can be stressful enough, thanks to rules, regulations and restrictions. Add a baby to the mix and traveling can be downright intimidating. But guess what, mama? It doesn’t have to be! My kids (now ages 8 and almost 6) can: Sure, we still have our challenges, but…


Win the Day by Creating Your Own Morning Routine

Do you have a hard time checking off your task list?  Are you struggling to divide time between work, family and fun? Then let’s fix it! If you’ve been following me for a while, you know how important routines are in all aspects of my life. Routines actually help me to be a better person….


Making Every Shot Count: How I Found Love and Launched My Dream Business

Do you have a favorite memory that makes you smile from ear to ear? I’m talking about a big, old, cheesy grin, complete with those butterflies fluttering in your tummy. For me, 2012 brought ALL the feels. That was the year everything changed. This is the story of how a basketball tournament introduced me to…


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