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Why Ignoring Competitor Analysis is Costing You Big Time

You’re grinding every day to build your business, serve your clients, and keep your sanity intact. But if you’re not paying attention to what your competitors are doing, you’re basically running a race blindfolded. And let’s be real: no one wins a race that way. Competitor analysis isn’t about obsessing over what everyone else is…

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5 Things to Let Go of Before the New Year

The New Year is approaching and if you’re like me, you’re ready to drop the dead weight and march into 2025 like the boss you are! Queue up ‘Let it Go’ – Elsa style! Now is the perfect time to hit “reset” and let go of what’s no longer serving us. Whether it’s physical clutter,…

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Optimizing Your Life: Becoming the Best Version of Yourself

What if you could achieve more by doing less?  The secret lies in optimization—maximizing every moment, every decision, and every ounce of energy to propel you towards your goals. Right now, as you read this, think about how you’re showing up in your life and business. Are you moving with purpose? Are you living intentionally? …

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The Power of Doing LESS

Alright, we’ve got six months left in the year, and it’s tempting to think we need to push ourselves harder to make the most of it. But what if I told you… doing less could actually make you more productive? Let’s chat about how taking a step back and focusing on what truly matters can…

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Setting the Table for Gratitude: Crafting a Thankful Workplace Feast

November means crisp air, vibrant fall colors and a perfect opportunity to reflect on gratitude. It’s a virtue instilled in my soul from childhood and in the church. I try my hardest to never take anything for granted: whether it’s the air in my lungs, my beautiful family, my treasured friendships, or the company I…

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Making Every Shot Count: How I Found Love and Launched My Dream Business

Do you have a favorite memory that makes you smile from ear to ear? I’m talking about a big, old, cheesy grin, complete with those butterflies fluttering in your tummy. For me, 2012 brought ALL the feels. That was the year everything changed. This is the story of how a basketball tournament introduced me to…

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